About Us

Born for the grind. Built for the Relentless.

Different Breed started in 2021, not as a fashion label - but as a way of thinking. Created by Gustavo Sepulveda, the brand was born out of late nights, early mornings, and a refusal to settle for average. 

what began as gym wear has grown into something bigger -  a brand for all athletes. Runners. Lifters. Fighters. Footballers. No matter the sport, this brand stands for one thing: those who grind harder. 

We don’t make gear for the spotlight - we make gear for the moments when no one’s watching. For the reps done alone. For the training sessions in silence. For the athlete who keeps showing up, even on empty. 

This is more than clothing. It’s a mindset. A lifestyle. A commitment to becoming better - every single day. 

If you live by the code, you’re already one of us. You’re part of the Relentless Society.